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CEO Opinions on Critical Factors for Choosing a Marketing Agency in the Global Construction Industry: Survey Snapshot
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Synopsis
? This report is the result of an extensive survey drawn from Timetric?s exclusive panel of leading construction industry executives. The opinions and forward looking statements of 84 C-level industry executives have been captured in our in-depth survey
? The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations
? The geographical scope of the research is global ? drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
? The report covers data on critical factors for choosing a marketing agency in the global construction industry
? Key topics covered include critical success factors for choosing a marketing agency by suppliers and company turnover
Summary
?CEO Opinions on Critical Factors for Choosing a Marketing Agency in the Global Construction Industry: Survey Snapshot? is a new report by Timetric that analyzes C-level executives responses to understand the success factors for choosing a marketing agency in the global construction industry. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by suppliers and company turnover.
Scope
The report features the opinions of global construction industry respondents related to the following:
? Critical success factors by suppliers
? Critical success factors by company turnover
Reasons To Buy
? Identify the critical factors for choosing a marketing agency in the global construction industry
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Table of Contents :
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1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Construction Industry C-level Survey Respondents
2 Critical Success Factors for Choosing a Marketing Agency
2.1 Critical success factors by suppliers
2.2 Critical success factors by company turnover
3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer
List of Tables
Table 1: Global Construction Industry Survey: C-level Respondents by Company Type, 2012
Table 2: Global Construction Industry: C-level Respondents by Company Turnover (%), 2012
Table 3: Critical Success Factors: Construction Industry Suppliers (%), 2012
Table 4: Critical Success Factors by Company Turnover (%), 2012
Table 5: Full Survey Results ? Closed Questions
List of Figures
Figure 1: Critical Success Factors: Construction Industry Suppliers (%), 2012
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| ??CEO Opinions on Annual Marketing Budgets in the Global Construction Industry: Survey Snapshot |
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| ??CEO Opinions on Future Investment by Media Channel in the Global Construction Industry: Survey Snapshot |
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| ??CEO Opinions on Key Marketing Aims of Suppliers for 2012?2013 in the Global Construction Industry: Survey Snapshot |
| ??CEO Opinions on Essential Amendments to Marketing Activities in 2012-2013 in the Global Construction Industry: Survey Snapshot |
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| ??CEO Opinions on Critical Factors for Choosing a Marketing Agency in the Global Construction Industry: Survey Snapshot |
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